HEMA /Art Direction, Brand development & Design

An iconic Dutch warehouse with a strong brand image and aesthetic. Yet also known for it's friendly no-nonsense approach. My work field: creating photo concepts for all sorts of exposure from instore signing to brochures. Casting 'real people' and models, selecting photographers and stylists, on set art direction for a wide range of products. Think beauty- and model, interior and food-department shoots. General skills: lay-out, graphic design, rough sketches, supervision of the creative department within the brand identity. Recently: Creative colour system and design directions for HEMA beauty packaging in cooperation with Matte Amsterdam.