I’m a freelance Art Director, Creative Director and Shopping Editor based near Amsterdam. 

I started with a graphic education and continued as an advertising creative. Over the years I have developed my art direction experience towards retail orientated clients. I enjoy the switch of working alone or in a team. Together with talented photographers, stylists, make-up artists, copywriters and other visionary people, I love to 'build' brands and to make distinctive creative work. Or to dive into an existing brand identity to make work that adds to a specific brand position. 

Clients: HEMA, Douwe Egberts, Hunkemöller, O'Neill, De Bijenkorf, Intratuin, Zeeman, Wehkamp, Artis Zoo, Post NL, NS, Oilily, Didi, Steps, Superstar, Sandwich, Tommy Hilfiger and Vogue Living Nederland.